Creating a user-centric alternative to conventional property platforms
SA Universe was conceptualized as a modern property marketplace aimed at simplifying how people in Pakistan buy, sell, and rent properties. Unlike traditional platforms, SA Universe wanted to focus on accessibility, intuitive navigation, and a visually engaging interface that caters to both seasoned investors and first‑time buyers.
In a market dominated by cluttered interfaces and complex processes, SA Universe sought to create a breath of fresh air — a platform that puts users first and makes property discovery an enjoyable experience rather than a frustrating chore.
"We envisioned a platform where finding your dream property feels effortless and inspiring."
— SA Universe Founder
Simplifying property discovery across Pakistan with a user‑centric approach and innovative technology.
The real estate digital space in Pakistan is highly competitive, dominated by platforms like Zameen.com. However, these existing solutions often feel cluttered, overwhelming, and hard to navigate. SA Universe approached us with three core problems:
Existing platforms made it difficult for users to find relevant properties due to information overload.
Missing verified listings and transparent communication tools created uncertainty for buyers.
Platforms prioritized agent needs over property seekers, leaving end users frustrated.
Our design and development approach for SA Universe was centered around user‑first thinking. We focused on creating an experience that addresses the pain points of property seekers while maintaining a visually appealing and engaging interface.
Move seamlessly on map and locate the best spot for your new home or office according to your needs
Each listing uses high‑quality imagery, interactive maps, and 3D views to bring properties to life.
Introduced verified badges, agent ratings, and integrated chat so users feel safe when connecting.
We reduced friction by ensuring property categories are just one click away, with intuitive flows.
Powerful yet simple search with filters for price, location, type, size, and availability.
Considering property seekers often browse on mobile, we ensured a fully optimized experience.
We developed SA Universe as a complete web platform that reimagines how users interact with property listings. Our solution combines intuitive design with powerful functionality to deliver a seamless experience.
Intuitive property search with personalized suggestions based on user behavior and preferences.
HD photos, video tours, and 3D floor plans that give users a comprehensive view of properties.
Minimal steps to go from homepage to property detail to contact agent, reducing friction.
Building credibility through verification badges and transparent agent reviews.
Seamless user‑agent interaction without leaving the platform for enhanced convenience.
Advanced analytics for owners/agents to track listing performance and user engagement.
Conducted market analysis, user interviews, and competitor research to identify pain points and opportunities.
Created wireframes, user flows, and interactive prototypes, testing with real users for feedback.
Built the platform with a focus on performance and seamless integration of features like search, messaging, and verification.
Conducted thorough testing across devices, refined based on feedback, and prepared for a successful launch.
