A premium, interactive web experience for FMCG excellence.
Breeo at a glance
A local home-care brand given a website that stands alongside the global names it competes with
Experience featuring cutting-edge 3D interactive technology. Our comprehensive approach transformed their online presence, allowing customers to engage with products in a revolutionary way before purchase. The challenge was to create a distinctive identity that stands out in a competitive market.
Built responsive, high-performance website using modern web technologies and frameworks.
In-depth interviews with 200+ potential customers across Pakistan.
Developed intuitive user interfaces with seamless navigation and engaging interactive elements.
Implementation of interactive product visualization.
Breeo needed to change how customers saw local cleaning brands. Their old website felt outdated and failed to compete with Surf Excel or Ariel.
The brand needed to establish trust with consumers who typically prefer international brands for cleaning products.
The mission was clear: Make Breeo feel global, modern, and trustworthy.
Our role: Web Development, UI/UX Interaction Design
Position as Premium
Establish Breeo as a modern, premium Pakistani brand that can compete with international giants.
Interactive Visuals
Showcase products with high-end, 360° interactive visuals that highlight quality and features.
Build Trust
Create a clean, FMCG-inspired design that builds consumer confidence in the brand.
Mobile-First Experience
Prioritize mobile users, who make up the majority of Breeo's target audience.
Support Local Buying
Make it easy for customers to find Breeo products in local stores with a store locator.
Localized Content
Provide content in both English and Urdu to connect with the local market.
We conducted extensive market research on Pakistani FMCG brands and consumer preferences to understand the competitive landscape.
Created a clean, premium design system with ample white space, vibrant product imagery, and intuitive navigation patterns.
Built custom interactive elements including the signature 360° washing machine knob feature for stain selection.
Developed a fully responsive website optimized for all devices and launched with comprehensive analytics tracking.
We created an immersive 3D experience allowing users to interact with Breeo's flagship washing machine knob, selecting different wash cycles and seeing real-time stain removal simulations.
Breeo's website borrows from global cleaning brands
while staying true to local needs. High-quality
photography, premium packaging renders, and clean
whitespace establish Breeo as a trustworthy choice.
Inspired by global best practices
Most of Breeo's users browse on smartphones. We
designed every interaction to be seamless on small
screens, with special attention to touch targets and
loading performance.
Optimized for local bandwidth and devices
Interactive
Knob Interaction
Longer
Time on Site
Clearer
Product Confidence
“The digital transformation delivered by the team has revolutionized how Pakistani consumers interact with our brand. The 360° product viewer and dealer locator have become key differentiators in our market.”
UX Research & Strategy
